As Brad didnt know what discount brand means. Here is my explanation:discount brand is a cheap or low quality brand... (I thought this must exist, even if i dont have any marketing at all and i got one of my worst marks for the marketing course i had to take ... lol)
And after googleing i found the following defintions: discount brand: a rare entity, this is a brand, such as a discount warehouse, where its equity depends on perceived low price, i.e. good value.
London Business School uses the same definition...
Disount brand 1
Discount brand 2
I hope you know now what a discount brand is??
Kathy
Sofia 
